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Advanced Payment and Co-Marketing Services That Lift Revenue 25% or More

PaymentOne Services for Digital Merchants provide a portfolio of "No Credit Card Required" payment services and co-marketing options. Our flagship PhoneBill ™ service enables merchants to reach over 150 million active consumers, and enables these consumers to simply add charges to their monthly phone bills. Through our strategic relationships with Network Operators, Merchants can also promote, bill and market their services through the Operators as distribution channels.

Current clients report that our services typically increase new digital revenues by 25%-35% or more. PaymentOne has delivered over $2 billion in incremental revenue for these clients.

Abandonment Costs Merchants $172 Million per day
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Consumers are demanding more services on a single bill. And, they want safer, more convenient payment options to allay fraud concerns and improve online buying experiences.

Consider:

Typically, over 50% of online consumers who enter the buying process actually abandon the final checkout and purchase before completing a transaction. Many consumers don't even make it to the point of sale. This abandonment cost US online merchants $63 billion last year. And, one of the major factors that would lead consumers to complete additional purchases is 'safer and more convenient' payment options.

In fact, 78% of consumers would be more willing to buy online if given safer and more convenient payment options, especially for smaller ticket items. Safe and convenient payment options do more than just drive more consumers to purchase. They also increase the number of transactions: nearly half of online consumers say they'd spend up to $20 more per month if allowed to charge online services to their phone bill.
With Broadband growth hitting 78% of US households by 2010 (Jupiter Research 2005) and mobile subscribers exceeding 171 million (CTIA, Nov 2004), Network Operators are now a key distribution channel for bundled content and services. Merchants must master the complexities of using Operators as a channel or they will quickly be at a competitive disadvantage.

The good news is that consumers are demanding bundled content and services on a single bill. In fact, 92% of consumers favor a single bill for all their digital service needs. (Adjoined Research, 2005). And, Operators are quickly re-architecting their strategies and platforms to support content in order to remain competitive.

Payment Is Now a Critical Part of Marketing Strategy

Once relegated to the back office, payments are now a strategic part of the marketing function and consumer experience. Companies must offer a broad array of options to better address consumer preferences and fraud concerns, recapture revenue, and maximize the profitability of every subscriber. Digital merchants are increasingly deploying a wider set of payment options to better reach more consumer segments and eliminate point-of-sale friction. See our Online Payment Assessment to get your score.

Attract, Convert and Retain More Consumers

More than 78% of consumers would be more inclined to make online purchases if given safer and more convenient payment options. Consumer desire for more "payment convenience" and a growing fear of fraud both continue to impact buying behavior. Last year alone, digital merchants lost an aggregated $172 million a day due to consumer abandonment at time of checkout.

In contrast, PaymentOne clients typically attract, convert and retain 25% more consumers when deploying complementary "No Credit Card Required" payment options and strategies.

A Single Access Point to over 150 Million Billable Consumers

At the core of our "No Credit Card Required" services, the PaymentOne Carrier Network ™ (PCN ™) provides merchants a single direct access point to simplify billing to over 150 million active consumers. The PCN is made up of over 1000 Network Operators, including all major network, mobile and broadband operators and covers over 90% of US households.

Network Operators Are Now Also Distribution Channels

In addition to offering consumers a convenient option to charge services to their existing operator bills, merchants can also use the PCN to market their services directly through the major network operators.

PaymentOne combines one of the industry's first intermediary platforms enabling both Operators and Merchants to effectively collaborate and rapidly co-market cross-sell and co-bill digital services to meet consumer demands.

Leverage PaymentOne's longstanding, strategic relationships with Network Operators to offer your consumers an easier, safer way to pay and to expand your distribution channel.

Featured Solutions:

	PhoneBill ™ PhoneBill ™ is a "no credit card required" payment service that enables over 150 million consumers to easily charge digital services to their monthly phone bill without disclosing private financial information. PhoneBill ™ is designed to complement existing payment options.

	Full Suite of Payment Services PaymentOne offers a full portfolio of consumer-friendly payment options including both traditional credit card and additional non-card options including Electronic Check/ACH, DirectBill ™, Micropayment and Stored Value. A single integration point enables access to all our payment options.

	Co-Marketing with Network Operators Co-Market and distribute your services with leading Network Operators as they become aggregators and active marketers of digital content and premium services. Consumers simply can add charges to their phone and/or broadband bill at point of sale, and are not required to reenter sensitive financial information and identity credentials for each vendor.