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CONTENT AND THIRD PARTY BILLING SERVICES THAT REDUCE CHURN AND INCREASE ARPU

PaymentOne Services for Network Operators enable Operators to market and bill for a wide variety of third-party digital content and value-added services.

PaymentOne provides one of the industry's first intermediary platforms and a shared network of content providers, enabling Operators and Merchants to effectively collaborate and rapidly co-market, cross-sell and co-bill digital content services on and off the Operator's' portals.

92% of Consumers Favor a Single Bill for All Their Digital Service Needs. (learn more)

Leading industry analysts report that Operators must look to content and premium services to differentiate, reduce churn, attract new segments and increase ARPU.

Consider:

"To successfully compete with cable, digital broadcast, and satellite television, the broadband Internet will have to deliver content. Other key requirements are the development of streamlined payment models and billing mechanisms that meet consumers' needs and expectations...." (PriceWaterhouse, 2004). Network Operators, including broadband providers, that effectively deliver the content consumers want to buy and provide the convenient payment options that reduce transaction friction will maintain a competitive advantage in an increasingly commoditized and competitive marketplace.
Network Operators, including broadband providers, that effectively deliver the content consumers want to buy and provide the convenient payment options that reduce transaction friction will maintain a competitive advantage in an increasingly commoditized and competitive marketplace.
92% of consumers favor a single bill for their communications and digital services needs (Adjoined Research, 2005). Broadband users are increasingly interested in receiving 'triple' and 'quadruple play' services from a single provider and expect digital content and services as a core part of the bundle.
By 2008, Wireless content alone will approach $9 Billion in sales. Bundling helps reduce churn: "Bundling wireless with services [including media subscriptions] will reduce customer churn by 25%" (Yankee Group, June 2004). Increasingly, the more subscription services a consumer has on the same bill, the less likely they are to churn.
Increasingly, the more subscription services a consumer has on the same bill, the less likely they are to churn.

Reducing Churn, Increasing ARPU

To compete and differentiate, many Operators realize they must now provide broader content and value-added services. By expanding the value-added services and digital content provided to consumers, and by enabling consumers to charge these items to their existing bill, Operators reduce churn, increase ARPU and accelerate subscriber acquisition rates.

Operators also generate high margin commission revenue streams from billing and co-marketing fees.

Simplifying Co-Marketing and Co-Billing Complexity

Behind the scenes, Operators must now effectively manage multiple 3rd party relationships and the related operational, financial, technical and regulatory complexities that are difficult to handle using existing systems.

PaymentOne acts as a single intermediary gateway for the Operator to integrate, co-market and co-bill for multiple digital content and value added services providers. PaymentOne Services for Network Operators also help manage the complex logistics, recruitment and on-boarding required to create and maintain 3rd party billing relationships. We manage financial settlements, consumer inquiries, complaint monitoring and provide a single integration point for multiple third-party providers.

Leverage PaymentOne's shared network of content providers to co-market and co-bill content, on or off portal.

Featured Solutions:

	Third Party Billing PaymentOne Third Party Billing (Bill on Behalf Of) services enable Operators (local exchange carriers, mobile operators, and broadband providers) to allow 3rd party providers to bill approved digital content services on Operator's bills.

	Content Co-Marketing Services PayOne Content Co-Marketing Services give Network Operators the ability to quickly broaden the portfolio of digital content and premium services provided to consumers. The PaymentOne Broadband Content Network ™ (BCN ™) - enables Operators to aggregate, co-market, and co-bill digital content and services offerings sold in conjunction with their core voice, data and Broadband services.

	Join the PaymentOne Carrier Network ™. Expand your services and utility to consumers. Join over 1000 other leading Network Operators.